With her start-up, Museumio, Kravchenko wanted “to explore how technology-led experiences could co-exist with exhibitions in their real-life forms rather than forming their own attractions.”

In January 2019 Gyulumyan and a team of co-workers took part in a 24-hour hackathon, which they won with Lucky Carrot, an app which helps teams and organisations build a culture of peer recognition and gratitude.

The vast majority of Dodo’s 700+ units continue to operate through the franchising model, and since 2012 the number of units have been growing almost exponentially.